Imagine looking up to the sky and seeing a jumble of words appear and drift away, appearing it would seem, out of thin air! But that is just one of the wonders that take place during a series of guided walks created under by Apple Inc under their augmented reality [AR]T concept.
Apple partnered with cutting-edge art museum, New Museum, who chose prestigious artists such as John Giorno, Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller and Pipilotti Rist, who each created a unique augmented reality work to blend into the environment of the tour. The whole park therefore became a large canvas!
Each walk begins at an Apple Store and guests are given an iPhone (the art only works with phones provided on the tour) and a pair of headsets. The walk in New York goes through Central Park where at certain places, works show up on the screen against the backdrop of the park. For example, with John Giorno’s work, the path that you walk on becomes a rainbow or with Nick Cave’s piece, you get to choose a virtual creature who walks along with you, making it a very interactive experience!
The tours are free and will soon be available in San Francisco, London, Paris, Hong Kong and Tokyo.
Written by: Pereena Lamba. Pereena is a freelance writer, editor and creative consultant. She is also co-author of Totally Mumbai.