The Wave: In the middle of Seoul!


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What is this? It is an installation called ‘The Wave’ that has been put up in K-Pop Square in the middle of Gangnam-gu, Seoul, South Korea. They say that K-Pop Square is much like Times Square in New York City, bustling, and filed with lights and action.

Who made this installation? A group called d’strict, that makes content for advertising on billboards and buildings and anything out of the home.

What’s happening in this installation? The installation is made of 31,000 LED panels! It is a video display, which when viewed from a certain perspective, gives the viewer the illusion that this giant wave is going to break through the glass, out onto the square below. This kind of illusion is called an ‘anamorphic’ illusion, where the angle at which the piece is viewed is very important. It looks distorted otherwise. This illusion comes up once an hour and wows everyone around. It also makes a crashing sound as it touches the glass, completing the experience.

Why a wave? The creators felt that a giant wave thrusts nature into our minds and provides us some comfort in these times where so many people are feeling alone, scared and uncertain. Now that’s what we call ‘Gangnam Style’!

Written by: Sunaina Murthy

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